Looking fantastic and feeling incredible is integral to owning your life. And good news! There are precisely 1.4 BILLION fitness hacks and meal tips online waiting for you to consume and throw away along with every fad that promised the world.
Yet somehow, with all those pearls of wisdom, why is it still so hard to drop 10 pounds of fat and replace it with lean, metabolism-boosting muscle?
It's not for lack of trying. It can feel like the hardest thing in the world, and you should feel proud for tackling it. But the worst part is the embarrassment you feel when you try and fail again. Isn't this supposed to be simple? If you really wanted it, you'd be fit by now right?
No. You really do want it and you're absolutely capable of getting there. You just haven't taken the right steps to get there yet.
I've spent 17 years studying the chemistry, physics, and statistics (!) of fat loss and muscle building. I've methodically analyzed the medical and sports-science literature myself, and researched the most popular fitness methods from the last 110 years (Spoiler: many of the really old methods are dramatically more effective than the new). I became an NCSF Certified Personal Trainer, Poliquin Group Certified Personal Trainer and Performance and Recovery specialist, Meister Blueprint certified trainer, and Bayesian Bodybuilding Certified Trainer. I've invested thousands of hours dissecting the greatest trainers' approaches alongside uncommon (and weirdly effective) medical and fat loss research, and put them to the test on myself, just as they’ve been experimented on thousands of successful test candidates.
Well the best knowledge in the world is great, but it's useless if no one can realistically use it.
If knowing what to do was enough, why do cardiac surgeons get heart attacks and nurses still get diabetes?
We have to make it impossible not to lose weight.
So I dove deep into the world of behavior modification and habit change psychology. Instead of reading LifeHacker articles and getting a tech journalist's drive-by summary of advanced medical psychology experiments' observations, I went directly to the source.
I then promptly had all my BS tips and hacks crushed under the wheels of scientific reality. ("Willpower is finite! No wait...Willpower is unlimited!")
Once my pride had healed, I combined the wisdom of psychologists with my fitness mastery and immediately stopped telling people they "should just cut carbs and do intervals." After all, I could give you a dozen tone n' burn workouts right here, but would it actually help you? What else does it take?
Yes. A plan, and the system to make it happen.
I know how it goes because I've been there time and time again. Get briefly pumped ("I'm gonna drop 10 pounds this month and have abs the next!"), then slink back to the couch every day after work a couple weeks later.
Why does that happen without fail? Because we think we just have to "try harder" instead of being laser focused on the things that make it easy to look and feel incredible.
We've all faced every one of these fitness roadblocks. See if they sound familiar:
Overload of info: Wait cardio makes me fatter? But carbs are still what really make me fat right? No wait it's only calories that matter, so eat whatever I want? So I should just do fasted HIIT for a killer after-burn effect right? Should I work out in the morning or after work if I want to build muscle instead of maximizing fat loss? There's just too much conflicting info out there and it makes my anxiety shoot through the roof so I just watch Great British Bake Off instead.
Feeling lost at the gym: If I go to a gym to do a workout on my own I'm just gonna mess around and maybe end up on the treadmill for 10 minutes to watch CNN before I hit the steam room. Another workout wasted and I get to enjoy my little belly for longer. But hey that steam really cleared my skin up.
No one makes me do it: If I miss a workout, who is really going to care? This just makes it easier to skip the next one... and the next one... and suddenly I haven't worked out in a month and start having romantic feelings for mint brownies.
Not enough time: Other people might have time to work out because they aren't married/have less stress/work from home/have awesome genetics but it doesn't work for me. Fact: You can fit it into your life too, but only when the other pieces are in place.
I've tackled these problems head on, and built an adaptive system for intelligent, incredibly busy people that solves them forever.
It's my online nutrition and fitness program with tailored workouts, custom meal plans, private support, and personal accountability.
This program is the result of 17 years of pain, failure, and finally, lasting change. It makes it near impossible to not transform your body, so you feel in control of your life again.
It's made for you and only you because your life, work, schedule, stress, and preferences are not anyone else's.
Let's do this right now. Not "once life is less crazy" (high performers don't care). Not when you "have more time" (high performers prioritize). If you've been devouring endless workout tips and diet hacks and still aren't happy with how you look and feel, it's time to make a change. I'll see you inside.