How to Lose 26.8 Pounds of Pure Fat in 16 Weeks, Without Ever Feeling Hungry
Nothing is more important than proof. So here it is.
In 16 weeks Kerry (not her real name) dropped 26.8 pounds of pure fat.
That's a life-changing 10% drop in body fat, 5.5 inches from her waist, 2.5 inches from her upper arms, and 2 inches from her thighs.
An impressive feat for anyone, let alone a high-performing 40 year old woman working 70 hour weeks in high stress commission-only sales.
Instead of making her metabolism drop like a rock like everybody else that tries to just lose weight (without any regard for how much of it is fat vs. muscle/lean mass), she literally increased her metabolism (see second photo).
How? Because not only did she drop exactly 10% body fat, she built 3.1 pounds of lean muscle.
This means Kerry actually lost more fat than weight.
And that's exactly the point. Trying to lose only weight by looking at the scale means you lose body fat and muscle. Muscle is the thing that gives you the shape and look you want, not to mention it's what keeps your metabolism high.
Kerry did no cardio, HIIT, spin, or anything remotely similar. Instead she followed the strength training program I designed for her to the letter. And that's why she lost 5.5 inches from her waist and still kept her gorgeous curvy hips, instead of losing all her shape by exercising the way everyone else says you should to "burn fat".
She didn't have a single shake, protein bar, or any of the other usual diet foods that make you feel and look tired. Instead, her skin became so clear her masseuse told her "You look so nice with makeup!" (Kerry never wore makeup.)
Not once did Kerry say she felt hungry. We set up her meals to be totally satisfying and long lasting, keeping her full between meals. Unlike everyone else, we also didn't plan in cheat meals, which are a sign that your coach hasn't designed your program well. Instead we worked together to make sure she was completely happy with every meal, which gets rid of the need for cheat meals altogether. All cheat meals do is slow down your progress anyhow.
That's Kerry's DEXA scan above. It's the gold standard of easy, painless body composition testing and you only need to glance at it to see how incredible her fat loss was.
I arrange DEXA sessions for all my clients and recommend they have it done every 8 weeks so they can see how far they've come.
Here are some more comments from Kerry that I pulled off our text thread. I redacted names and personal info of course. Then you can find out exactly how you can get the kind of specialized program Kerry had below.
Reset | Burn | Build
1:1 Nutrition and fitness consulting program for data-driven, busy people to get their best body naturally.
Take control of your eating and fitness once and for all... while living the life you crave, in this 12 week high touch, all inclusive program.
How does it all work?
Reset | Burn | Build is an online nutrition and fitness program designed to help you burn 10% body fat and build muscle by resetting your habits, not your lifestyle.
Because of this program, you'll never feel lost in the gym or have think about what you're going to eat again.
Comprehensive Workout and Eating program
Confidence: Feel totally in control of your workouts after our full 1 hour virtual session (and ensuing video check-ins) where we'll perfect your form and optimize every exercise and movement.
Time efficiency: Save hours every month by sticking to your perfectly customized program instead of randomly messing around with whatever cookie-cutter workouts and meal "plans" are in your IG feed that week.
Clear, straightforward instruction: Never hit a fat-loss or strength-building plateau. You'll know exactly how to adjust your program to make your progress relentless.
Accountability: Never miss a workout because of the voice in your head telling you that you're too tired. Daily communication keeps your head in the game, and out of Salt and Straw.
Supplement recommendationsif they can help you. Supplements are not a magic bullet for anyone; they're simply a helpful addition for some people in specific cases and I'll make recommendations for you if this is so. As a recovering supplement designer I deeply understand the ins and outs of this often shady business.
Fact-based and data driven recommendations for stress management, sleep improvement, and even how to eat out at your favorite restaurants without derailing your fat-loss plan.
Here's exactly what you'll get in the program
Initial virtual 60 minute biomechanics and body composition assessment.
60 minute 1:1 training sessions every month to continually improve your form and perfect your transformation.
Daily accountability emails - written for you and only you- to keep your nutrition, fitness, and mindset on point.
3x weekly emails where you may ask any pertinent questions.
Bespoke fitness program updated 3x a week for you to do at home or your club.
Selected nutrition system chosen below.
$199 every 2 weeks or $999 for all 12 weeks (save $195)